Monetization & KPIs
Two levers move everything: trial-to-paid and view-to-trial
Lifetime value per paying subscriber
$73.50
Pricing: $49.99/yr, $9.99/wk
Break-even: 5-6 yearly subs/mo
Retention pays twice: LTV + ASO rank
Cross-Platform Metrics
Metric
Niche Avg
Our Target
Trial to Paid
37.7-42.2%
30-37%
D1 Retention
25%
40%
D7 Retention
10%
18%
D30 Retention
5%
8%
Blended LTV
$70
$73.50
CAC
$25-33
<$33
Platform Breakdown
Channel
Key Metric
Value
iOS App Store
ASA CPI
<$6
iOS App Store
Push opt-in rate
54%+ prime
Android Play
Push opt-in rate
71%
Android Play
Rank weight on retention
50%
Paid TikTok
CPM/CTR/CPA
$4-7/$0.61/$16.87
Paid Meta (IG/FB)
Testimonial ROAS
3.61x
Organic Creator
Cost per download
$0.37
Revenue Model Projection
Monthly Views
View to Trial @ 0.5%
@ 1.0% LTV
100K views
500 subs -> $12.8K LTV
1,000 subs -> $25.7K
500K views
2,500 subs -> $64K LTV
5,000 subs -> $128K
1M views
5,000 subs -> $128K LTV
10,000 subs -> $257K