Monetization & KPIs
Locked In: Change Your Life • Revenue mechanics & performance targets
Two levers move everything: trial-to-paid conversion and view-to-trial funnel efficiency.
$73.50
- Pricing: $49.99/year (7-day trial), $9.99/week, recovery $24.99/year
- Break-even: 5–6 yearly subscriptions per month per organic install
- Retention compounds: every 1% D30 gain → +$8/LTV and +ASO rank boost
CROSS-PLATFORM METRICS
Trial→Paid
37.7%
–42.2%
30–37% ↑ 2.1%
Day 1 Retention
25%
Industry
40% ↑ 4.2%
Day 7 Retention
10%
Industry
18% ↓ –0.8%
Day 30 Retention
5%
Industry
8% ↑ 0.3%
Blended LTV
$70
Industry
$73.50 ↑ $1.22
CAC Target
$25–$33
Industry
<$33 ↑ $0.18
iOS / APP STORE METRICS
ASA CPI Target
$2–$7
Range
<$6 ↑ $0.08
Push Opt-In Rate
54%
Post-value ask
72% ↑ 1.6%
New App Boost
~7 days
Apple ranking
5 days ↓ –0.4 days
ANDROID / PLAY STORE METRICS
Push Opt-In
71%
Avg
78% ↑ 0.9%
Retention Impact
50%
Weight
52% ↑ 0.2%
Keyword Search Vol
8.2M
"Habit Tracker"
8.4M ↑ 0.2M
PAID TIKTOK METRICS
CPM
$4–$7
Range
$5.40 ↑ $0.12
CTR
0.61%
Average
0.82% ↑ 0.03%
CPA
$16.87
Baseline
$14.50 ↓ –$0.33
PAID META (IG/FB) METRICS
CPM
$10.88
Baseline
$10.62 ↓ –$0.04
Reels CTR
1.78%
Baseline
2.14% ↑ 0.08%
Testimonial ROAS
3.61x
Target
4.12x ↑ 0.18x
ORGANIC CONTENT METRICS
Creator-Army CPD
$0.37
Per download
$0.35 ↓ –$0.01
View→Trial
0.5–1.0%
Target
0.84% ↑ 0.04%
UGC CTR Lift
+33–48%
vs. Brand
+41% ↑ +2.1%
REVENUE MODEL (monthly views @ conversion rates)
Volume
@0.5% Conv
@1.0% Conv
Subs (1%)
LTV Rev (1%)
100K views
250 subs
500 subs
250 subs
$18.4K
500K views
1,250 subs
2,500 subs
1,250 subs
$91.9K
1M views
2,500 subs
5,000 subs
3,500 subs
$257K
GLOSSARY & DEFINITIONS
CPI
Cost per install (paid acquisition)
CAC
Cost per acquiring a paying subscriber
CTR
Click-through rate: % who tap after seeing the ad
LTV
Lifetime value: total revenue per paying subscriber
ASO
App Store Optimization: keyword rank, ratings, visual appeal
D1/D7/D30
Retention on day 1, 7, 30 post-install
ROAS
Return on ad spend: revenue ÷ ad cost
UGC
User-generated content from creators (non-brand ads)